Developing marketing models for fattened and breeding small ruminants: Report of a Scoping study report

Abstract

One important intervention in the Small Ruminant value chain Transformation Project in Ethiopia (SmaRT Ethiopia) under the CGIAR Research Program (CRP) Livestock is developing marketing models for major products. This report presents the observations made in a scoping study aimed at understanding the characteristics of the CBBP and fattening activities as business and the marketability of the products. Focus group discussions were conducted in November 2019 in three out of the four selected value chain sites; i.e., Abergelle, Bonga, and Doyogena. We already have rich data and information on the activities and farmers in Menz. This report documents the information shared by farmers on their selling decisions, marketing strategies, the use of market intelligence or collective action. A SWOT analysis of sheep/goat production and marketing was also conducted with the sheep and goat producers. The reports concludes with outlining major challenges and suggested interventions.