Piloting the G+ customer and product profile tools for gender-responsive cassava breeding in Nigeria

Bela Teeken, Olamide Olaosebikan, Ireti Balogun, Benjamin Okoye, Tessy Madu, Steven Cole, Abolore Bello, Elizabeth Parkes. (16/12/2020). Piloting the G+ customer and product profile tools for gender-responsive cassava breeding in Nigeria. Nigeria: International Institute of Tropical Agriculture (IITA).

Abstract

The G+ tools developed by the CGIAR Crosscutting Research program, ‘Roots Tubers and Bananas’ through the Gender and Breeding Initiative provide a first attempt in streamlining a systematic social/gender inclusive customer and product profiling within breeding. This report implements these G+ tools using the diverse gender and socially inclusive information gathered over the last few years. Specifically, this report aims to (i) update the provisional product profile (with more literature and finding from current on-going studies) to be socially inclusive (ii) document literature/current findings that informed the updating of the cassava products profile and G+ tool templates (iii) summarize the customer segments for the end-uses of cassava products in Nigeria and (iv) identify and present the research gaps that can generate new, robust inter-disciplinary evidences and validation of already existing information. This report is divided into three sections: 1. Customer profiling 2. Product profile and 3. Gaps and recommendations (or options for action).